Brand Engagement Specialist (Hybrid)

Orlando, FL

Full Time

Mid Level

At Launch That, we invest in our people, our work, and our community. Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando.

We cover 100% of the premium cost for employee-only medical coverage for all full-time team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k)-retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year.

Our hybrid work model reflects our dedication to collaboration and flexibility. We have the option of working from home on Mondays and Fridays. We come together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership.

What We’re Looking For

We’re seeking a creative, proactive Brand Engagement Specialist to grow our off-site presence and turn brand trust into advocacy. You’ll lead organic social, manage partnerships, and engage with communities, survivors, and influencers to drive meaningful conversations. This role requires expertise, autonomy, and a passion for connecting with patients and caregivers where they are.

Responsibilities

Own the strategy, scheduling, posting, and performance tracking of organic content across Facebook, X, Instagram, YouTube, and TikTok.
Monitor platform trends and adapt creative to improve engagement.
Collaborate with creative and strategic team members to ensure content supports business goals.
Promote key initiatives and assets across social and web, including:
- Webinars and recorded video content
- Interviews with survivors, doctors, and lawyers
- Conferences or events featuring team members or partners
- Podcast interviews with patient advocates, doctors, or legal partners
- Organization wins or notable achievements, such as new partnerships
Work across teams to identify promotional opportunities and ensure the right stories are amplified to the right audiences at the right time.
Get our brand mentioned in high-authority, relevant places, including expert roundups, guest posts, and thought-leader content.
Repurpose and distribute content across Medium, Substack, LinkedIn Articles, and similar third-party platforms.
Track brand mention volume and sentiment to monitor growth in authority.
Increase visibility across web properties even when traditional backlinks aren’t possible.
Build and manage relationships with survivors, legal and medical experts, and aligned social influencers.
Develop a scalable brand ambassador program that empowers partners to advocate for the brand across all digital channels.
Support and coach partners to engage authentically in forums, social comments, and conversations happening in the patient and caregiver space.
Actively work with brand ambassadors and social influencers to identify and nurture conversations online, especially in communities like Reddit and Facebook, with the goal of connecting participants to our services when appropriate.
Serve as the connective tissue between external voices and internal brand goals, helping convert community trust into meaningful advocacy.
Participate directly in relevant communities and discussions on Reddit, Quora, and niche health forums.
Establish a brand presence that feels helpful, trusted, and human.
Partner with internal experts or external advocates to contribute meaningfully to patient conversations and threads.
Work cross-functionally with the SEO, PR, Paid, and Email teams to align messaging and campaign strategies.
Track and report on KPIs related to brand engagement, social growth, community interaction, and off-site visibility.

Qualifications

5+ years of experience in digital marketing, social media management, community engagement, or brand development
Excellent writer and communicator with a pulse on what drives engagement in patient-focused or advocacy spaces. Also able to adapt voice and tone across platforms
Strategic thinker with the ability to execute and deliver results
Relationship-builder who enjoys helping others succeed and evangelize a mission
Comfortable working cross-functionally and managing external relationships
Deep understanding of how online communities, social media, and digital relationships shape brand trust
Excellent communication and interpersonal skills.
Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
Expertise/skills with both learning and sharing
Professional and adept, with the ability to embrace technology and automation
Ability to problem-solve, prioritize, and analyze tasks
Adept at taking direction and applying it with accuracy and innovation
Culture champion
- An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
- A patient and strategic thinker with the keen ability to prioritize and focus.

Bonus

Experience in healthcare, nonprofit, patient advocacy, nonprofit, legal verticals or cause-driven marketing.
Familiarity with platforms like Mixpanel, Salesforce, Adobe Suite, Adobe Premier, or Final Cut Pro.
Understanding of SEO/PR/Influencer strategy.
Previous work building or managing influencer or brand ambassador programs.

Why Launch That?

What makes Launch That stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible.

Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes.

Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work.

If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same.

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Physical Demands: The physical demands described here are representative of those that must be met by a teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
• While performing the duties of this job, the employee is regularly required to, stand, sit (typically at a desk with a computer), communicate with others and use repeating motions that may include the wrists, hands and/or fingers.
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I understand that if my application is accepted, employment with Launch That at all times is employment “at will." It is further understood that this “at will” relationship may not be changed by any written document, verbal statements, or by conduct unless an authorized executive of this company speciﬁcally acknowledges such change. I further understand that my “at will” employment may be terminated at any time by this company or myself and includes no guarantee, contract, or promise of employment for any speciﬁc length of time. I understand that the ﬁrst 90 days of employment is a new-hire introductory period.

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Thanks for visiting Launch That's Career Page. Check out our open positions and apply to the positions that match your qualifications.For more information about us, what we do, and our benefits - please check out: www.launchthat.com/careers

Brand Engagement Specialist (Hybrid)

Responsibilities

Qualifications

Apply for this position

Thanks for visiting Launch That's Career Page. Check out our open positions and apply to the positions that match your qualifications.

For more information about us, what we do, and our benefits - please check out: www.launchthat.com/careers