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Social Media Specialist

Social Media Specialist

The Social Media Specialist is responsible for building and maintaining a community for our website users through Facebook, Twitter and other appropriate social media platforms. It is not a management position.

We’re looking for the person who can:

  • Strategize, monitor and optimize social media campaigns, tweaking them daily
  • Secure increased engagement levels from our communities on multiple platforms
  • Explore other social media platforms to reach and engage our target audience
  • Capitalize on trending topics

Role Expectations

  • Overall Business Impact: Productivity & Responsibilities
    • Design, build and maintain social media presence through organic and paid strategies
    • Plan and execute social media campaigns that increase awareness about certain health and finance initiatives, generate leads and convert users 
    • Measure and report performance of all social media campaigns and assess against goals (ROI and KPIs)
    • Engage with our social community and nurture potential leads throughout the sales process
    • Respond to social engagement in a timely manner (willing and able to respond to comments during non-working hours) 
    • Create assets for use on social media (graphics, videos, etc.)
    • Identify trends and insights to best generate and convert leads
    • Use social listening platforms to provide new insight for social media posting and content ideas
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with content, design, development and other members of the marketing team to optimize user experience and create a positive customer journey
    • Create social media style guides tailored to specific web properties to define and maintain brand voice
    • Write, design and report on email marketing initiatives (newsletter, engagement programs, etc.)
    • Proficiency in writing, storytelling and the English language
    • Ability to conduct interviews
    • Brainstorm and implement list-building tactics
  • Quality Impact
    • Generating leads and customers through our social media platforms
    • Building communities of customers, patients, loved ones, experts and organizations around our brands
    • Creating relationships with organizations and advocates with similar interests
  • Team Impact
    • Communicating to cross-functional team (content, development, project management) purpose and requirements of recommended strategies.
  • Key Relationships
    • The Social Media Specialist reports to the Marketing Lead of one or more projects within Launch That and works with all levels of the marketing team (content, developers, designers and others).

Qualifications and Skills

  • 3-5 years of experience in social media marketing or web marketing 
  • At least 1-2 years of experience managing the social media profiles of a company/brand
  • Passion for health and financial issues 
  • A high degree of comfort talking to people from a variety of backgrounds and an ability to convey compassion, empathy and support
  • Demonstrated experience identifying target audiences for social media campaigns and devising digital campaigns that engage, inform and motivate
  • An ability to articulate clear, poignant messages
  • Experience with social media management reporting and design tools and software (such as Hootsuite, Buffer, Canva, Adobe Spark, Twitter Analytics, Google Analytics, Facebook Insights, Mention, Social Studio or Lumen 5)
  • Fundamental Adobe Photoshop skills
  • Proficient in paid and organic social media marketing and analytics on Facebook
  • Understanding social media algorithms
  • Background in lead generation and inbound marketing
  • Knowledge of Google Analytics
  • Active presence on social media with a command of each network and their best practices
  • Own a personal website or blog
  • Communicate clearly and work collaboratively
  • Prioritize according to team and company goals
  • Knowledge of basic HTML


  • BS/BA degree
  • Experience with advertising on social media platforms
  • Experience with email marketing tools (Pardot, MailChimp)
  • Experience with Adobe Creative Suite and Microsoft Office Suite
  • Experience with Chartio 
  • Knowledge of Salesforce

Benefits and Perks

Healthcare: Nothing is more important than our health. That’s why we offer generous medical, dental and vision benefits, plus an Employee Assistance Plan, to all full-time employees.

Generous PTO: We refresh PTO banks at the start of the calendar year and let folks use it how they desire. We open up full access to PTO at 90 days and provide our new rocketeers early access to some of their PTO from day one!

Paid Holidays: We celebrate most major holidays (and Black Friday!) — and also give everyone the end of the year off (paid), starting Dec. 24!

Working from Home: Launch That has a robust work from home policy that encourages you to work with your manager on what works for you and your role, without negatively impacting your productivity!

Casual workplace: From flip-flops, blue jeans, t-shirts and ball caps to air hockey, ping pong, video games, card games and Nerf guns. We aim to produce the best work, we collaborate in a fun way, and celebrate when it pays off.

Quarterly Culture Bonus: As a thank you to our employees - we provide a quarterly bonus as a perk that can be used any way desired!

Snacks and Games: Our snack bar has plenty of chips, cookies, gum and fruit, and we have unlimited soda and coffee in the kitchen. Our break rooms feature an Xbox, video arcade, air hockey, ping pong, shuffleboard and more.

Matching 401(k): Employees who work here one year are eligible to join a matching 401(k) retirement plan, which has immediate 100-percent vesting. Your savings add up fast!

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